SOCIAL MEDIA MARKETING FOR DENTISTS
Why dentists need social media marketing
Social media by itself, isn’t going to be a catalyst for new patient growth. But when you implement it as part of a marketing system… it adds incredible value.
Social media marketing is all about capturing and nurturing new patients down a metaphorical funnel. With so much information bombarding people on the Internet, it takes several digital touchpoints before a person is ready to make a decision.
Social media provides an initial touchpoint, as well as effective follow up reminders. Essentially, the goal is to pull in as many people as possible with these touchpoints. This improves your online reach, which means more opportunities to attain new patients.
KEYS TO SUCCESS
CONSISTENT POSTING
Making sure your dental practice is posting consistently on social media builds trust and credibility with potential new patients. It keeps your practice top of mind by always having relevant content available for your network.
REGULAR ENGAGEMENT
People like to interact with people, not businesses. So when your patients like or comment on your posts, it critical to engage with them. If they’re taking the time to support your social media marketing, you need to take the time to respond to their feedback.
ENHANCED CAMPAIGNS
A good social media marketing strategy involves strong Calls to Action. This can include giveaways, promotions, discounts, special offers, etc. to get more new patients coming through the door. It can also serve to improve your relationships with current patients.
SOCIAL MEDIA ADVERTISING
Facebook and Instagram have impressive statistics to support the argument for paid advertising. Ultimately, this is a great chance for your practice to reach new patients (especially since not many dentists advertise on social).
Paid social media marketing for dentists tends to be more cost-effective as well. Because there is lower competition, you can spend much less on these ads than you would with Google Ads. Although advertising on Google is still a critical component to success, social ads are a great compliment to other marketing initiatives.